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Traditional Christmas cards are the nation’s favourite festive greeting


Thursday 10th November 2016

Despite the popularity of smartphones, traditional handwritten Christmas cards top social media messages and text messages as the nation’s favourite festive greeting by far – a sentiment supported by Archbishop of York, Dr John Sentamu.

A survey by fair trade pioneer Traidcraft, revealed that more than 8 in 10 (84%) people in the UK prefer to receive their Christmas greetings in a card, while only 3% appreciate a festive text and 2% a social media message.

The findings, which come ahead of Charity Christmas Card Week (13th to 19th November), are backed by the Archbishop of York, Dr John Sentamu. Although a keen social media user, the Archbishop is calling on the nation to put pen to paper and send personal, handwritten charity cards this Christmas.

Dr Sentamu said: “Perhaps more than any other time of the year, Christmas is a time when everyone should feel connected, loved and enjoy a sense of belonging.

“While social media and text messaging are great and convenient ways to stay in touch with friends and family, handwritten Christmas cards really are the best way to show someone that you’ve taken the time to think of them at this special time of year.

“Sending a Christmas card is a simple act, but it really shows you care, bringing a feeling of goodwill perfect for the season to all who receive them.”

The survey was commissioned by Traidcraft in support of its Show You Care campaign, which encourages consumers to shop with thought and love in the run up to Christmas, buying fair trade products and in doing so enabling the organisation to continue its life changing work overseas.

Roderick Stuart, Traidcraft’s Head of Communications, said: “While texts and social media messages are quick and convenient and can appeal to many of us at what is always a busy time of year, our survey shows beyond a doubt that they are no replacement for Christmas wishes sent in a traditional card.

“What is even better is that when you buy a charity Christmas card, the benefit is multiplied. You’re not only showing friends and family you care, but you’re also supporting organisations such as Traidcraft to continue their life-changing work. It’s heartening to see that even in this social media age, charity Christmas cards are a win-win way of spreading festive cheer.”

Traidcraft’s Christmas range, including charity Christmas cards, is available to purchase at





You can find out more about Traidcraft by visiting

For more media information, contact Gardiner Richardson on 0191 261 4250 or via the following email contacts: Anna Mitchell, PR Account Director: / Jeremy Mountain, PR Executive: / Emily Potts, Senior PR Account Manager:


Notes to editors

  • Traidcraft’s Christmas range, including charity Christmas cards, is available to purchase at, over the telephone on 0191 491 0855, or from your nearest Fair Trader or Traidcraft stockist (check our stockist map for details).

  • Traidcraft is the UK’s leading fair trade organisation, offering the best of fair trade. The company has spent more than three decades seeking out and supporting the most vulnerable and marginalised farmers and artisans across the developing world.

  • Not only does Traidcraft sell the ‘best of fair trade’ products, its campaigns team lobbies on behalf of the world’s poorest countries.





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