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Welcome to Yorkshire

York Minster - Welcome to YorkshireWelcome to Yorkshire (WTY) is the official tourism agency for the UK’s biggest county and promotes Yorkshire tourism nationally and internationally.

Its aim is to grow the county’s tourism economy by keeping Yorkshire to the front of mind, developing Yorkshire pride, making sure the county speaks with one voice – and that it is heard!

 The organisation is an evolution of the former Yorkshire Tourist Board, and in 2009 Welcome to Yorkshire was launched alongside the now multi award-winning Yorkshire.com

WTY is hailed by the Government as an example to be followed and has international recognition for its marketing campaigns, marking it out as one of the best tourism agencies in the world. Since 2009, this innovative marketing of the county has seen the value of Yorkshire’s tourism economy rocket from £5.9bn to £7bn – a rise of £1.1bn.

The 2009/10 Regional Visitor Survey also indicated that 97% would recommend Yorkshire as a place to visit with 89% saying they would be very likely to return to Yorkshire within two years. WTY created the multi award-winning www.Yorkshire.com – the official site for tourists from around the corner and around the world – which attracts around 8 million visits a year.

 

Innovative projects have also seen the Yorkshire message spread across the nation and beyond.

In December 2012, Welcome to Yorkshire made history after its bid to bring the world’s largest annual sporting event – the Tour de France – to Yorkshire was successful. After beating off major worldwide competition, WTY pulled off this major coup by securing Le Tour’s prestigious Grand Depart and two days of cycling.  All of this is estimated to be worth upwards of £100m to the economy.

WTY’s series of Chelsea gardens booked their place in the competition’s history books after scooping gold, silver and People’s Choice awards. Cultural partnerships on tours such as The Railway Children and Hockney saw Yorkshire step into the global limelight for its art offering.

WTY’s work in promoting the county has seen them scoop some of the biggest global awards thanks to its mix of creative marketing campaigns across TV, online and print. Yorkshire was catapulted onto the world stage in 2010 after WTY won the World Travel Award for “World’s Leading Marketing Campaign” in 2010.They followed up this feat by winning the same award again in 2011, beating the likes of Egypt, Spain, South Africa, Brazil, Scotland and Abu Dhabi during those two years. Another World Travel Award for Yorkshire followed after being named the best place to holiday in the UK and WTY was also handed a special award for Europe’s Leading Marketing Innovation.

In December 2012, WTY won the World Travel Award for World’s Leading Marketing Campaign for ‘Have a brilliant Yorkshire’. Yorkshire.com has scooped its fair share of trophies too. Travelmole awarded it Best Tourist Board website and it was also voted the Best Travel Website for Groups by readers of leading travel title Group Leisure magazine.

Yorkshire is now one of the world’s leading destinations and WTY firmly believes the county’s tourism economy has the ability to grow even further.

For more information, please visit: http://www.yorkshire.com/ and http://industry.yorkshire.com/about-us/what-we-do