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Archbishop Helps Lead March On Parliament In Support Of Small Farmers

Mini marchers lead Fairtrade Fortnight march

Monday 4th March 2013

Thousands of mini marchers, including an avatar of the Archbishop of York, today marched on Parliament calling for David Cameron to do more to protect smallholder farmers from trade injustice.

Marking the second week of Fairtrade Fortnight (25th February – 10th March), the marchers asked the government to put smallholder farmers at the heart of its trade policy ahead of the G8 summit in June.

Today’s march was supported by a raft of well-known faces including the Archbishop of York, Jonathan Ross, Eddie Izzard, Jimmy Carr, Amanda Holden, Louis Smith and Tulisa, who were all represented by paper avatars.

Over 7,000 people have signed an online petition so far at, all creating a personalised mini marcher via Fairtrade’s partnership with Foldable.Me.

Cheryl McGechie, Director of Public Engagement, Fairtrade Foundation, said “Our march on Parliament brings together all of our supporters in an engaging way to show they care about combating unfair trade practices. We know that with the right support, smallholder farmers can be central to delivering a better, fairer food system for all.”

The final petition will be delivered to David Cameron at World Fair Trade Day in May before the G8 meeting the following month.

For further information about the Fairtrade Foundation please visit

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